Since the Instagram Algorithm is fucking everyone’s business up, I feel it is time to share my proven methods on how to play their twisted stupid game of staying relevant on the internet, when only 7% of your followers see your posts!
That’s right, 7%. That is like, nothing. How the fuck did anyone even approve that? Oh, congrats on 10k followers! Too bad only 300 people are gonna see your epic content. Not cool Instagram.. NOT COOL. But what can we do? Either give up, or play the game until FINGERS FUCKING CROSSED they switch back to chronological again.
THE 2019 INSTAGRAM ALGORITHM IS ALL ABOUT *ENGAGEMENT*
This is no longer a visual app, my friends. Instagram wants you constantly commenting, DM-ing, story telling. That means, NEVER leave a comment un-answered. The more comments the algorithm detects, the more *engaging* your post seems to be. Instagram also calls for 3 WORDS OR MORE per comment. Yeah.. so no more heart emoji’s. You gotta straight up interact with people. But hey, if interacting leads to customers, which is their whole entire point, then you’re winning the game, and Instagram will reward you with bumping your posts up higher on the random scroll feed.
The whole reason you’re doing so shitty on Instagram isn’t because of your content, probably. It’s because NO ONE IS SEEING YOUR SHIT. I know me, personally, ask people constantly “Did you see my post?” 75% of the time the answer is a solid NOPE. And that sucks. But we gotta play the game.. and the game is being VOCAL and ENGAGED. That means constant stories, going live, and maybe posting 3+ times a day. Whenever I do my insta-rants I get WAY more engagement and people interested. Maybe it makes certain people cringe and roll their eyes, but it sparks interest in others. So.. I do it. I recommend you do it too.
CAPTIONS SHOULD GET PEOPLE TALKING
Whether that means you ask a question like, ‘Have you tried Oregon Pinot Noir?’ or you say ‘Leave a pancake emoji if you want this right now!’ 7/10 times, it works.
Again, it’s a game. Sometimes my posts do well, sometimes they don’t. Just gotta keep on keeping on.
TAKE ADVANTAGE OF STORIES
Do polls, ask questions, rant about your day at the grocery store. People, for some reason, love that shit. I like to do polls or questions to get a feel of what my followers want so I can keep producing quality content.
ENCOURAGE YOUR FOLLOWERS TO TURN ON POST NOTIFICATIONS
This is the sure-fire way of getting your followers to see your posts. I try to remind my audience to turn on post notifications weekly.
SWITCH UP YOUR HASHTAGS
I have a fuck-ton of hashtag groups in my notes. Style, wine, wine + style, food, travel, beauty, ETC. Something so every post has a whole new grouping of hashtags. There is a thing called ‘shadow banning’ and this is REAL. Again, a game. Shadow banning happens when you use the same hashtags over and over. The algorithm see’s you as a robot and won’t show your post. Switch it up, keep it fresh.
DON’T GIVE UP
I have almost deleted my instagram 1,000 times, because it is so embarrassing to see a post you worked so hard on get barely 100 likes. But this algorithm is ALWAYS changing. We have to be patient, keep creating quality content, and wait it out. I do believe it will get better, and if it doesn’t, I’m sure some nerd is in a basement somewhere creating a new app that we will all gravitate towards as we speak.
Have you been affected by the Instagram Algorithm? Share your tips on how to beat it! We are all in this together.